On 5 April 2026, the World Records Authority officially recognised “Sooril Sanj” — a monthly live musical programme organised by Shri Hiren Vaishnav in Bhavnagar, Gujarat — as the world’s Longest Running Non-Commercial Live Musical Programme. Over an extraordinary 28 years and 335 events, Sooril Sanj has been a beacon of Indian classical and cultural music, providing a prestigious platform for over 300 emerging artists entirely free of commercial intent.

The programme’s roots lie in the foundational vision of Late Shri Rajesh Vaishnav, who began Sooril Sanj in 1998 with a simple but profound mission: to celebrate Indian music and nurture local talent without the pressures of commercialisation. Shri Hiren Vaishnav has carried that torch with unwavering dedication, ensuring that Bhavnagar’s cultural soul continues to shine on the global stage. The World Records Authority is honoured to certify this remarkable milestone in Indian cultural history.